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The House of Creed releases Royal Mayfair a vaulted scent that honors the Duke of Windsor the famed British royal synonymous with taking risks in life love and style . An homage to sartorial icons who push traditional fashion boundaries Royal Mayfair debuts nearly 80 years after its original commission as one of the brands most coveted accords . Known as Londons most posh neighborhood Mayfair thrives as one of the globes most desirable fashion hubs toting highend labels that attract the superstylish and elite .